PRESS KIT

MCA's visual identity has been intentionally designed to represent the joy that singing brings to our Manitoba choral community. To truly reflect the provincial nature of MCA, our logo icon features a prairie crocus, the official floral emblem of Manitoba. It is said that the crocus is a symbol of joyful cheerfulness, as it is often the first plant to flower after the long winter, creating a splash of colour on the prairie landscape.

​

Just like a community of voices raised in song, the logo icon embodies this blooming joy. The layered petals of the icon are a metaphor for a community joining together, and of course, the centre of the flower opens to a singer with a songbook, a symbol of the singing that unites us. The icon’s shape itself represents blooming or opening up, as MCA strives to be approachable and inclusive to all members of our community.